Valve has just launched a new initiative that works similarly to Kickstarter. Kickstarter projects are usually set up by prestigious members of the community who are looking to get funding from their fans to work on a certain project. In the gaming community we’ve seen many projects rise to fruition or fall into obscurity via Kickstarter.
The Steam Greenlight program gives developers the opportunity to publish their games through Steam with the community’s approval. It has been a private project that Valve has been using when deciding the games that would be published, and now Valve is opening up Greenlight to the Steam community for everyone to decide whether or not the game should be released via Steam’s digital store.
According an official statement from Steam:
Developers post information, screenshots, and videos for their game and seek a critical mass of community support.
This seems very similar to Kickstarter projects which allow the producers to give an organized and controlled amount of information to the masses as a grounds for validity as to why their project should go ‘gold.’
Valve also followed up by saying that,
After all, it’s the community that will ultimately be the ones deciding which release they spend their money on.
It’s a fair system when broken down to it’s basic core. In lay-man’s terms the people will choose what they want to pay for. Project Greenlight will be launching in one month as all of the details and infrastructure is finalized.
Part of the drive for this system is the need for customers to help us prioritize which games they want to see made available on Steam. So the specific number of votes doesn’t matter as much as relative interest in a game compared with other games in Steam Greenlight.