The notion of free-to-play has been rapidly growing in popularity. Many social games and a few notable online multiplayer games have adopted this model, and the movement is showing no signs of slowing down. In fact, one of the most popular and famous companies in the gaming industry have made this model their primary goal, and are working towards this diligently.
Find out when gamers may be able to expect this by reading on…
With emerging markets abroad, Crytek wants to be on the forefront of free-to-play high quality games. Speaking to Venturebeat, chief executive Cevat Yerli of Crytek explained that his company wants to use the free-to-play model for all games in two to five years.
We decided five or six years ago that we want to marry the quality of triple-A games with the business model of free-to-play…And out of that position, Gface and Warface were born. And at that time, we decided some other games, in some of our other studios, would head in this direction. But we kept pushing the quality bar higher on our console business, which is the main dominating business for the Western world, but we are observing, plainly — and we see this already with Warface — that the free-to-play market is on the rise. I think over the next two to three years, free-to-play is going to rival retail with quality games like Warface.
Warface is Crytk’s latest project, an online free-to-play first person shooter, that is currently in a closed beta right now.
Yerli also expressed his companies desire to move the free-to-play model to console gaming as well, in saying, “So we have quite a few console titles in our pipeline that are [traditional retail games] while we investigate free-to-play on consoles…But our primary goal is to make triple-A free-to-play games for the world market and transition entirely to that.”
Crytek’s Crysis 3 will release on February 19th of this year.