While Satoru Iwata claims the mission of spreading Wii U’s existence to the masses is over, Nintendo of America is busy trying to combat the failure of Nintendo’s marketing messages to sink in with consumers. Their latest attempt: a message sent via the Wii Message Board, a service that oddly enough is going to be permanently discontinued in June.
The message aims to identify Wii U as more than “just an upgrade” for Wii – it’s a whole new console. Check it out.
Play your Wii games and accessories on Wii U.
Did you know that you can play nearly all of your existing Wii games on Wii U? Your Wii controllers and many Wii accessories can also be used with a new Wii U console—along with any downloaded games, save data, and other info stored in your existing Wii console.
It’s time to discover Wii U.
Wii U is the all-new home console from Nintendo. It’s not just an upgrade —it’s an entirely new system that will change the way you and your family experience games and entertainment.
The second screen on the included Wii U GamePad controller enables never-before-seen ways to play games and enjoy TV. And for the first time ever, you can see Mario and your favorite Nintendo franchises in glorious HD.
Learn more about Wii U at Nintendo.com/WiiU
It’s a strange choice of wording, given that a campaign that just launched made rather direct use of the word “upgrade.” See Exhibit A below:
Nintendo, you’ve got some ‘splaining to do!