Nintendo Sends Out a Message to Wii Owners: Wii U ‘Not Just an Upgrade’

While Satoru Iwata claims the mission of spreading Wii U’s existence to the masses is over, Nintendo of America is busy trying to combat the failure of Nintendo’s marketing messages to sink in with consumers. Their latest attempt: a message sent via the Wii Message Board, a service that oddly enough is going to be permanently discontinued in June.

The message aims to identify Wii U as more than “just an upgrade” for Wii – it’s a whole new console. Check it out.

Play your Wii games and accessories on Wii U.

Did you know that you can play nearly all of your existing Wii games on Wii U? Your Wii controllers and many Wii accessories can also be used with a new Wii U console—along with any downloaded games, save data, and other info stored in your existing Wii console.

It’s time to discover Wii U.

Wii U is the all-new home console from Nintendo. It’s not just an upgrade —it’s an entirely new system that will change the way you and your family experience games and entertainment.

The second screen on the included Wii U GamePad controller enables never-before-seen ways to play games and enjoy TV. And for the first time ever, you can see Mario and your favorite Nintendo franchises in glorious HD.

Learn more about Wii U at Nintendo.com/WiiU

It’s a strange choice of wording, given that a campaign that just launched made rather direct use of the word “upgrade.” See Exhibit A below:


Nintendo, you’ve got some ‘splaining to do!

Source: NeoGAF

  • http://www.facebook.com/casey.brown.750331 Casey Brown

    they said its ‘not JUST an upgrade’… meaning its still an upgrade, but its more than that.

  • Ghabulous Ghoti

    Well, maybe if their marketing didn’t SUCK…

  • http://www.facebook.com/ian.nix.33 Ian Sketchie Nix

    People need to realize that, until the big games come out, you’re not going to see the full use of the system.

    Did we scream at Microsoft when they released XBox quality graphics on the XBox 360 until games like World At War set a guideline for quality? Did we scream at Sony for not giving us Infamous-quality games before things like that were ever done? No, yet everyone refuses to buy Nintendo’s products because “the Wii U doesn’t even have anything new to offer, the Wii U doesn’t even have anything good,” leaving out the imperative word, “yet.”

    The Wii U hasn’t been out for 6 months (it will be six on the 18th), and yet everyone is hacked off at Nintendo for not releasing games the quality of 2015 now, despite the fact that the games that SHOULD be used to describe the Wii aren’t even out yet.

    You want to complain about the Wii U’s lack of new games? It’s your own fault for sending the message to third-party companies that Nintendo can’t make a console and doesn’t deserve any exclusives.

    • http://www.facebook.com/blake.wigert Blake Wigert

      If I may ask how do we say ” It’s your own fault for sending the message to third-party companies that Nintendo can’t make a console and doesn’t deserve any exclusives.”

      If anything it is the opposite and often when we Nintendo fans complain about not getting a game, the reply is laughter, joking (i.e. surely you jest) or all out ignorance of the company by 3rd parties as if we are second class gamers. Even more often is games we get but are so watered down that they seem so inferior to the”almighty PS and XBOX” that it cause the fanbase to dislike 3rd parties because they give us crap and it is no wonder that Nintendo dislikes 3rd parties if their products make their system look bad. Nevermind the fiasco with all the pledged support for the Wii U only to have it reneged upon and the Rayman Legends fiasco just because XBOX and PS players complained, something that if Nintendo players did would be ignored completely

      • http://www.facebook.com/blake.wigert Blake Wigert

        Also are new game consoles not upgrades in and of themselves?

        • http://www.facebook.com/ian.nix.33 Ian Sketchie Nix

          XBox => XBox 360 => 720,
          PS1=> PS2=> PS3=> PS4…
          NES, SNES, N64, GameCube, Wii, Wii U… Nope, I see no upgrades here, clearly Nintendo’s the only culprit. I wouldn’t count the GameBoys though, despite having the same name. Each is different enough to be considered it’s own, except the DS and DS Lite.

          • http://www.facebook.com/blake.wigert Blake Wigert

            Just because Nintendo doesn’t name their systems with numbers is why people are confused? Wow I think you’d* have to be rather dense or out of touch with video games to not see the difference.

            * I am not saying you specifcally, I mean other people

      • http://www.facebook.com/ian.nix.33 Ian Sketchie Nix

        Oh, no, it’s that too, of course. But much more often, I see the constant spam of “NINTENDO SUCKS THEY CAN’T EVEN MAKE A GOOD GAME LURLZ,” which also tells lesser-informed “gamers” not to give it the light of day. Sales drop dramatically from that kind of crap, and when sales drop, third-party support PLUMMETS.

        Personally? Nintendo has never disappointed me yet, not even with the “meh” Other M and New Super Mario Bros. series.

        • http://www.facebook.com/blake.wigert Blake Wigert

          Thank you for replying and I agree, Nintendo has yet to lead me wrong

    • zdog

      That mentality works for Sony and Microsoft, but Nintendo has set a precedent in the past that doesn’t allow them to ride where the other companies are.

      Super Nintendo Day 1: We get Super Mario World, a game that could never have been acheived on the NES and a clear display of what was to come on SNES.

      Nintendo 64 Day 1: We get Super Mario 64, could easily be considered the best game on the system, and is clearly something you could not have done on SNES.

      Gamecube Day 1: Luigi’s Manion and a mere 15 days later Super Smash Brothers Melee which by Sakurai’s own admission is the best game in the series. Clear games that utilize exactly what the system was designed for.

      Wii Day 1: This is where things start to get questionable, we get what is essentially a demo in the form of Wii Sports and a modified gamecube game in Twilight Princess. Don’t get me wrong they were good and fun, but clearly did not take full advantage of the system.

      Wii U Day 1: Another demo game and NSMBU which has the exact same character models and soundtrack from the previous game. Yes it is in HD, but this clearly isn’t what Wii U was “made for.”

      So I feel pretty justified screaming at NIntendo for their large failure in delivering an experience on Wii U at launch that you couldn’t get anywhere else and that couldn’t have been achieved on previous consoles. Sony and Microsoft can slide on the “we’re still getting used to the new hardware” wave, but Nintendo has set their own precedent and I’m holding them to it.

  • http://www.facebook.com/coolkangarooo Gabriel Gomez

    What’s a Wii U?

    LOL jk. I have one.

    • zdog

      Jimmy Fallon says it is a great new way to use your Wii, I want one!

  • http://www.facebook.com/joe.molnar1 Joe Molnar

    I’d say they made some mistakes in their launch campaign wording, but I doubt this is entirely to blame for poor sales. The market is soft, and both Sony, and Microsoft both have new consoles coming out soon.