Why ‘Greatness Awaits’ Would Actually be a Really Terrible Slogan

I don’t know if that rumored “Greatness Awaits” slogan is real, or if it’s really for PS4 or actually for Destiny. I do know, however, that it rubs me the wrong way.

I can actually understand the appeal: latch on to the term “greatness,” which seems to now be a synonym for “awesome” in the colloquial sense rather in the “fear of God” sense, and tie it forever to the PlayStation brand. I get it. It’s a cool campaign.

But the more I think about it, the more I think about where PS4 is headed and about past PlayStation launches and some of the blunders they’ve faced, the more I worry that it’s the wrong message.

When Sony’s Dave Perry introduced PlayStation Cloud, he mentioned the idea that PSone, PS2, and PS3 games, as well as mobile titles, could eventually be played on virtually anything:

The technology is so advanced that some day we could easily put PS1, PS2, PS3 and the PS Mobile games on any device, including the PlayStation 4. This would fundamentally change the concept of game longevity. Imagine having access to all the old games you love and the ability to get them up and running in seconds wherever you are, on whatever device you have near you. ‘Everything everywhere’ is the challenge that PlayStation has put before our teams. That’s the vision of the PlayStation Cloud service.

This is all very nice, but there’s no real timetable. I don’t know if this’ll be done at launch, within a year of launch, or 10 years from now when Sony’s looking for excuses to keep selling PS4s. It’s a “pie in the sky” idea that they’ll realize “some day.”


When you consider Destiny, the big game supposedly tied up with this slogan, more facepalms are sure to ensue. The game’s not meant to be released all at once – it’ll constantly expand over a period of about a decade, in classic MMO style. The underlying notion that what you’re playing is really just a tease for content that’s yet to be developed and released will run through the entire game.

Plus, the game isn’t even coming until 2014, which makes it all the stranger that it’s being used as one of the big games to push the PS4.


This kind of strategy isn’t new to Sony. They’ve embraced a “the real stuff is yet to come” philosophy before. Remember how PS Vita was supposed to be the home for “the biggest and best first and third-party franchises”? Yeah, when exactly is that happening, again?


And let’s not forget the biggest example of how “greatness awaits” has worked out for Sony in the past:


  • Skyfolk

    Methinks /v/ might have fun with this slogan if real.

  • Alex Plant

    Part of me really wishes Nintendo had chosen this slogan first. Could have been much lulzier.

    • Aaron Lefebvre

      Depends, if it was about the Wii-U then yea, but the 3DS could easily keep that slogan, and deliver. Even though the Wii-U is sure to be delivering some amazing games this fall, and next year.

      • Linkfan99

        The Wii U is great. It’s awesome. What it lacks right now is lots of great games.

        …Which would be fitting for this slogan. “Greatness awaits”. :P

  • RestlessPoon

    LOL at the Vita picture.

  • NinjaApe

    Maybe they should use, “Greatness Has Arrived” instead.

  • Eric

    “The technology is so advanced that some day we could easily put PS1, PS2, PS3 and the PS Mobile games on any device, including the PlayStation 4.” Yeah or a computer.

  • Tensei

    Part of the reason why I love Nintendo is because they are quietly confident. Sometimes (and frustratingly) that confidence is unfounded but nevertheless I prefer it over PS fanboys, in your face, braggadocio. I despise it and is the main reason why I have never owned a PS platform.

    If you’ve heard some of the things Jack Tretton has said about Nintendo in public, I would just feel really embarrassed to endorse and sponsor the playstation brand.

    Nope Ninty and PC for life.

    • Nevan Lowe

      Me too. Nintendo and PC are awesome.

    • Aaron Lefebvre

      That is how i am gaming right now. Got a new gaming PC, a Wii-U, and a 3DS, Might get the PS4 since i had the PS3 ( just sold it), but i will only play for the exclusives, which aren’t as good as Nintendos imo.

  • sid

    Does anybody know what the game is on the last pic??

    • Awesome

      Final Fantasy XIII I believe…or one of the games in the FFXIII series

    • Alex Plant

      Final Fantasy Versus XIII. It was announced in 2006 for PS3 and still hasn’t come out.

    • Todd Holloman

      Its Metal Gear Rising

  • Russell Gorall

    *insert another Nintendo fanboy comment