nsmbu-smw-successor

Wii U is a ‘Crap’ Product, But That’s Not Why It’s Struggling

One of EA Sports’ senior engineers, Bob Summerwill, issued a series of Tweets recently (now removed) that called Wii U “crap,” and went on to say that “Nintendo are walking dead at this point.” It’s a pretty angry rant:

The WiiU is crap. Less powerful than an XBOX360. Poor online/store. Weird tablet. Nintendo are walking dead at this point. Nintendo are still operating like it’s 1990. They should have “done a Sega” and offered Mario/Zelda as PS4/Durango exclusives. Instead they make this awful console, and this [Wii Street U]. Just stop it! Just make great games!

It is an utterly intentional decision to focus our resources on markets which actually matter … like mobile, and Gen4. Nintendo platforms have always been very poor revenue-wise for third parties. Only Mario and Zelda make money.

All right, so I’m a little amused at the “Gen 4″ comment – didn’t this guy just acknowledge that there was a games market in 1990, more than five console generations ago? – and I’m a little insulted that he basically just said that the market to which I belong doesn’t “actually matter,” but… let’s humor his “Wii U is crap” comment for a moment, shall we?

Let’s face it, compared to PS4 and Xbox whatever, Wii U is going to be “crap.” That is, it’s not going to be a box that does all the jobs that hardcore players expect it to do – offer the most “advanced” visuals, the most “competitive” multiplayer, or most importantly play all or even most of the hardcore games. That’s a simple fact, and was true even before third-party publishers decided they weren’t going to make games for it, because it’s been true for every single Nintendo console in history.

How about I repeat that a little louder and a little clearer: Nintendo consoles have never been about hardcore games.

That’s just not where Nintendo’s market is.

wii-sports-systemsellerNintendo’s market is with the people who do not care whether a product is “crap” by industry standards. They do not care about “the most ‘advanced’ visuals.” (At least not enough to spend hundreds of extra dollars.) They do not care about whether their games offer “the most ‘competitive’ multiplayer.” (They more than likely play games to relax, to escape the rat race of daily life rather than virtually reproduce it.) And they care least of all about whether it will “play all the hardcore games.” (They are not even interested in “all the games,” much less “all the hardcore games.”)

A “crap” product is actually the best way to satisfy these customers, because they don’t actually have to deal with the “bullshit” other products bring along with them – “bullshit” as in “stuff they don’t feel like dealing with just to play a freaking game.”

They don’t have to worry about the “bullshit” technological hoops of making sure their TV can handle the console’s visuals without compromise, because the “crap” product is usually designed for the TVs they already have.

They don’t have to deal with the “bullshit” of “competitive” multiplayer that forces them to play their games a certain way to win online, because the “crap” games are designed so that you don’t need to have perfected your skills to the most minute detail to play well.

Call of Duty: Black OpsAnd they don’t have to deal with the “bullshit” of having to find the right title for them in a sea of games all designed to specific “hardcore” tastes that they don’t even subscribe to anyway, because you can always count on “crap” Mario to at least be nothing like the annual FPS or gritty action game.

That’s not to pass judgment on hardcore games as bad or anything like that. I love me some Assassin’s Creed, some Darksiders, and some Monster Hunter any day. But you can see what I mean, can’t you? Even hardcore gamers are beginning to point out that the industry is starting to turn everything into Call of Duty.

Of course, the question is whether or not these “crap” customers actually matter. Mr. Summerwill seems to believe they don’t.

To be honest, these customers are usually not very “good” ones. They don’t go out and buy every game that comes out like hardcore gamers do. They usually don’t care that much. They’re content to consume a few games that stick out to them every generation once it seems like there are enough to justify a console purchase, and that’s about it.

However, in Nintendo’s case, I think it’s pretty obvious that they do matter. How did Nintendo achieve its highest profitability levels ever? It is by embracing these “crap” customers with “crap” products that suit their tastes.

The problem with Wii U is that, while it’s theoretically poised to occupy the “crap” product category, Nintendo hasn’t quite figured out how to satisfy the “crap” customers. Instead, they’ve tried to pull off both “crap” and “bullshit” at the same time by expecting Wii U to be a third version of Xbox 360 or PS3 with “all the hardcore games.” And that’s just silly, because “bullshit” has never been good for Nintendo.

And instead of realizing that 2D Mario being “crap” by industry standards doesn’t mean it shouldn’t actually stand out by Nintendo standards – in other words, that it should broaden its own horizons instead of falling into the Nostalgia Trap – Nintendo put out New Super Mario Bros. U, a game that while well-designed is pretty much a glorified level pack instead of a full-fledged next step like the side-scrolling Marios of yore.

Recall that, being “crap” customers, these customers don’t just go out and buy the newest, most advanced game with a certain label – that’s why you didn’t see them buy 3D Mario. They just buy games that stick out as titles that appeal to them. Even the DS and Wii games could claim that much, being the first 2D Mario games in decades.

just-dance-expanded-marketThey buy games that break the mold, like Wii Sports, Wii Fit, and Just Dance, but they don’t have undying brand loyalty to any of those games. And because of that, they’re intolerant of “bullshit” and won’t bother to pay for it – like we’re seeing with Wii U. However, they’ve clearly demonstrated that they’re a much larger bloc of consumers and that it’s possible to capture a lot of value out of them with relatively fewer releases (i.e. lower cost) than the big hardcore franchises require to achieve the same results.

The real problem I think the Industry has with “crap” customers is that they do not want to bother with capturing them, not that they are actually insignificant. The problem they have with Nintendo is not that first-party games sell per se, but that Nintendo’s success proves that the expanded market and record-breaking unit sales can only be effectively reached by making “crap” games that the Industry does not wish to make.

Those who hold such a view constantly express this dissatisfaction in absolutist language. “Nintendo platforms have always been very poor revenue-wise for third parties. Only Mario and Zelda make money.” But Activision’s Skylanders Giant Revenue Stream and Ubisoft’s Give Us Your Money to Just Dance have both achieved incredible visibility and profitability even and especially on Wii. Doesn’t that demonstrate that it’s not that Nintendo is the only company that can possibly succeed in the non-hardcore space or on its own platforms, but that Nintendo is the company most concerned with succeeding?

So Wii U being a “crap” product isn’t its problem. The problem is that Wii U isn’t focused enough on making the kinds of waves that catch the interest of “crap” customers. Instead, Nintendo is trying to cover up its “crap” with “bullshit,” as if it’s ashamed of the Wii brand and wants to change its perception among hardcore gamers while somehow at the same expecting it to capture the same audience it did before, and no one’s falling for it.

  • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

    Did you seriously delete my comment?

    • http://www.gengame.net/ Alex Plant

      Nope. Be patient with the comments. Disqus tends to be a bit slow, especially when lots of people are viewing a page.

      • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

        Nope, my comment was deleted.

        • http://www.gengame.net/ Alex Plant

          I’m looking at it right now, and have the option to delete it. It DOES say, off to the side in parentheses, “this comment was deleted.” But it’s not behaving the way disqus deletes should.

        • http://www.gengame.net/ Alex Plant

          Hm, still showing up for me! I’ll see if there’s anything in the moderator history.

          • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

            Eh, it’s ok. I retyped it anyways.

  • Caden Collier

    This dude is from fucking EA and he’s saying Nintendo is bad
    aaaaaaaaaaaaaaaaaaaaaaaaaaahahahahahahahahahhaahahahahah

    • Nevan Lowe

      Read the article before you post comments.

      • Guest

        I’m pretty sure he did read the article… the guy at the beginning is from EA…. and he is saying Nintendo is bad….

  • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

    Not sure if sarcastic or not. (This comment was deleted)

  • Elijah Washington

    I own a Wii U and am happy with it. I also own a PS3 and Xbox. Am I a crap customer because I have a Wii U? This article is unnecessary and stupid.

    • http://www.gengame.net/ Alex Plant

      Did you buy GameCube? Did you buy Super Mario Galaxy? If you answered “yes” to either of these questions, then you’re not a “crap” customer.

      • DementedAvenger27

        i’m not sure people are understanding the satire. but good work otherwise. I thought the article was hilarious and very well stated. I love being “crap.” I”m replaying Super Mario Crapshine as we speak.

        • http://www.gengame.net/ Alex Plant

          I actually didn’t invent the idea of “crap” customers and “crap” products. It’s an idea related to “disruption,” the strategy used by Wii.

          The idea is that when you see that the status quo is reaching a plateau/failing, you move in the opposite direction and make the best of a “lower quality” product by appealing to the potential customers that the “higher quality” product has left behind.

          • Vitamin E

            I may well be crap, Alex, but I am not as crap as Super Mario Galaxy. That game was an utter chore from start to finish. It is boring. There’s no sense of continuity in the levels. It’s like one little demo after another. If that is quality, I’ll stick with the “crap” 2D Mario.

            • http://www.gengame.net/ Alex Plant

              You call it an “utter chore.”

              I call that “bullshit” that customers like you won’t accept. That’s what I mean when I say “bullshit” in the article.

              Make sense?

              • pjsmoulder

                I loved Sunshine. Nothing about it was a chore. It was a proper world, filled with wonder :) I’m just disappointed I can’t go there for a holiday.

            • http://www.triforcetalk9.blogspot.com/ Linkfan99

              Oh. My. Gosh. He’s not calling anyone “crap”. He’s joking. He’s being sarcastic. He’s pretending to say it from EA’s point of view. How many other ways do I need to say it?

          • DementedAvenger27

            Yes, but I believe you’ve satirized quite well in adding the “bullshit” too. What’s crap to some isn’t crap to another, but no matter what the “inferior product” will be always be “crap” to the bullshitters.

    • http://justmagicthings.tumblr.com/ Skyfolk

      I think you need read the article again without your angry goggles on.

    • http://www.triforcetalk9.blogspot.com/ Linkfan99

      Next time, try reading the article before commenting.

      He wasn’t calling anyone crap. It’s a little 7-letter word called sarcasm.

  • http://www.facebook.com/Mackamatic Mac Arata

    I personally don’t believe that Nintendo has literally “never been about hardcore games.” it hasn’t been recently, but only the most patient players would be able to scratch the surface of a few titles on the NES or even SNES.

    • http://www.gengame.net/ Alex Plant

      You’re speaking in a “now vs. then” sense. The conditions now are very different than they were back then.

      In the 80s, NES games were considered the equivalent of “casual” compared to “hardcore” PC games. LoZ was very much a casual/poor man’s Ultima, for example.

      Games like Metroid that ARE more “hardcore” still existed (as they did on SNES/N64/GameCube/Wii/Wii U), but they were never really the steam of the platform. On Xbox/PlayStation they’re more like the bread and butter.

      • InfernalDinosaur

        They made their games accessible. That’s what they’ve been about. Giving games enough depth for those who want it but also easy enough to pick up and play for anyone. There’s a ton to explore and find in zelda, but it’s easy to pick up and play because of a low learning curve and simple controls. That’s why galaxy and skyward sword rock so hard – they aren’t ONLY casual games, like wii sports. They are accessible games that can be played casually or hardcore or whatever. Get every last star and more and do it all or just enough to see the game to the end. It’s up to you.

        Also Ultima and Zelda are different types of games.

  • Caden Collier

    I mean seriously, why would somebody at EA even care about the consoles?
    Last time I checked their slogan for EA Sports was “it’s in the game.”

  • Guest

    “They should have “done a Sega” and offered Mario/Zelda as PS4/Durango exclusives”

    Most ignorant statement. Ever.

    The second Nintendo gave away rights to anything like Zelda or Mario, it’d be over.

    Before you know it’d be turned into a FPS with a new overpriced DLC every few months.

    That or just fizzle out into nothingness. Banjo Kazooie is a perfect example.

    • http://www.facebook.com/nic.basore.7 Nic Basore

      “You killed 307 dodongos with melee sword kill! pay $25 to unlock the Master Sword”
      …oh God f Zelda turned into a COD id be tempted to hunt the monster down responsible for it

    • DementedAvenger27

      I think people don’t realize this. The end of nintendo is the going to set the video game world into a downward spiral. When the company that once save the industry collapses under its own weight there is a problem. Sony may be there to pick up the pieces, but for how long? There are things Nintendo can do that nobody can ever touch.

    • Erik

      you fail to realize that its not sony or microsoft forcing the companies to make fps games with overprices DLC’s its the publishers like Activision and EA

    • Ghiradorf

      Banjo Kazooie NEVER deserved to die…..

  • http://www.facebook.com/joey.whisler Joey Whisler

    Yes, because sonic is doing so well when sega pulled a “sega”

    • http://www.facebook.com/gabecummings Gabe Cummings

      For real. Meant to mention that in my post but forgot. I can’t think of a single Sonic title after SA2 that had any real quality. They all felt rushed out and very.. well.. cheap.

      • http://www.gengame.net/ Alex Plant

        Sonic Colors was okay. Simply by having more “Sonic” content than SA2 I’d say it’s a better “Sonic” game overall (though SA2 is probably better generally speaking), but it definitely has that “cheap” feeling to it at a design level.

      • MinishDude

        I know people generally laugh it off, but Sonic & the Black Knight was a surprisingly good game, gameplay-wise (the story wasn’t that great, although the ending did get me to briefly chuckle). The whole sword mechanic, while not really fitting for Sonic, was actually well done, and there was actually a steeper learning curve later on (ie. the Lancelot Returns boss fight). I bought it thinking “Oh, this should be delightfully awful.” but was actually legitimately surprised with how fun it was, and invested plenty of hours playing that game.

        I’d argue it was actually the best Sonic game on the Wii (after having played all the others)

    • K2L

      FINALLY someone who understands that going software-only is far from ideal for Nintendo! Reason being, namely, that it didn’t help Sega or Atari. And it won’t help Nintendo either.
      Wii U, however, does need more killer apps. Software that impresses the masses. Nintendo needs to recover their developing skills so they can get their games ready in time. Pikmin 3 should be cancelled at this point. They just can’t finish it because it wasn’t even intended to be for Wii U in the first place.

      • http://www.gengame.net/ Alex Plant

        Trust me, having played it at multiple preview events, moving it to the platform is pretty much definitely not what caused Pikmin 3 to be delayed from the launch window.

        • K2L

          I guess I’ll have to wait until the game comes out to see if the wait was worth. If it manages to do so.

  • http://www.facebook.com/gabecummings Gabe Cummings

    “They should have “done a Sega” and offered Mario/Zelda as PS4/Durango exclusives”
    Most ignorant statement. Ever. The second Nintendo gave away rights to anything like Zelda or Mario, it’d be over. Before you know it’d be turned into a FPS with a new overpriced DLC every few months… That or just fizzle out into nothingness. Banjo Kazooie is a perfect example.

  • http://twitter.com/nWoDARKKNIGHT NARDDAWG TGMTEL

    more games Nintendo, main reason I haven’t bought one yet

    • http://www.facebook.com/jugglaj91 Joe Onley Jr

      Its not Nintendo. They can only work so fast to put out their titles. Its all the 3rd parties that refuse to do anything with it because they would rather spend billions making a game for PS4/Nextbox than millions for Wii U.

    • http://www.facebook.com/LanifJec Alex Jones

      I think the issue is that so many paople have a specific game they like on Nintendo, and everything else is secondary. You have the Mario fans, you have the Zelda fans (me), you. ave the Metroid fans… and the Nintendo fans are growing fewer and fewer by the year.

      Nintendo appeals to very narrow markets, and there is very little that allows them to branch out. I mean yea, I’ll buy Mario 3D and the next Metroid, but I wouldn’t buy a WiiU if it weren’t for Wind Waker HD and the promise of Zelda WiiU. Whereas with Sony and Microsoft, I feel more confident buying their console with nothing specific I want on them because they have a more robust library at a higher quality than what Nintendo offers. I’m not saying Nintendo has to crank out CoD (which is a series I despise) but I’d like to see something worthwhile that’s not a franchise I have been playing for the last 20 years.

      • Softballumpire

        there is but your to ignorant to look into it. yet you to ignorant to accept the fact you play the same formula and same gere over and over and yet your tired of Mario? your a hypocritical.

        • Erik

          If you consider reading his comment again he says that the WiiU wont give him as big of an experience as the PS4 or the NextBox, he might like a genre that Nintendo just doesnt offer or has less games of, or it might just be that the games Nintendo put out doesnt interest him like they did 20years ago

          • Softballumpire

            That jumping to an assumption base of nothing. Now if he said anything beyond those lines that be diffrent but he didn’t end of story.

          • http://www.facebook.com/LanifJec Alex Jones

            There’s just not much there period. Go to your local gamestop and look at the Wii wall versus the 360 and PS3 walls. The difference is immense.

        • http://www.facebook.com/LanifJec Alex Jones

          I actually play a lot of genres, and I never said I was tired of Mario. I am tired of NEW Super Mario Bros which has seen little to no change since the first one came out on the DS. I am looking forward to a new 3D Mario, and I can’t wait for the new Mario and Luigi. However, that does not change the fact that Nintendo has been living on the same main IPs since the NES era, and very rarely brings anything new to the table.

          I will admit, I am a little biased when it comes to Zelda. I love Zelda and every single official game in that franchise. A Zelda game will sell me a Nintendo console even if its the only game I ever play on that console, however that does not mean that console was a success for me. There are a total of 7 games I played on the Wii: Metroide Prime Corruption, Other M, Twilight Princess, Skyward Sword, Super Mario Galaxy, Super Paper Mario, Conduit, and Red Steel. There are a couple I still want to play: Last Story and Sonic Colors.

          That is not a robust library, not compared to the 360 and PS3.

          • http://www.facebook.com/LanifJec Alex Jones

            The only thing I can honestly say that I am sick of is First-Person Shooters. I can’t even look at that genre any more without feeling a little sick to my stomach.

            • Erik

              i wish they would bring out Mirrors Edge 2

              • http://www.facebook.com/LanifJec Alex Jones

                Mirror’s Edge 2 will be great, but I am personally praying for Beyond Good and Evil 2.

          • Erik

            i wanna play the zelda and mario games, and of course Last Story, but i dont wanna buy the console because i just dont have that kind of money on me :(

  • http://www.facebook.com/jugglaj91 Joe Onley Jr

    Gameplay first means crap? Sign me up!!

  • Vitamin E

    ” Nintendo consoles have never been about hardcore games.”

    Assuming such a thing as hardcore games existed in the eras of NES and SNES, I would think that a good bit of the games for those consoles into the category. Some of them were even made by Nintendo! For example, Metroid 1 is a hardcore game. I’ll never beat it, man. I’m just too casual I guess!

    • http://www.gengame.net/ Alex Plant

      It’s not that they didn’t HAVE hardcore games. Metroid is a good example.

      They just didn’t explode in popularity because of them. It was Super Mario Bros. that did that. Metroid is a blip on the radar in comparison. Significant? Sure. “What NES is about”? Maybe for some people.

  • pjsmoulder

    Wasn’t the wii less powerful than an xbox? And didn’t that have a weird controller? And how much money did that make?

    • http://www.gengame.net/ Alex Plant

      Well, I think the issue is that EA sees the Wii customers as customers who “don’t matter,” as this guy said. So they aren’t even bothering to try with them, and in fact deride and resent them.

      • Softballumpire

        they will turn around and anglepoise and makes games for wii u watch

  • http://www.youtube.com/user/Pit0030?feature=mhee Pit

    EA is jealous of Wii U

  • http://twitter.com/fallfastasleep blah

    i’m actually boycotting EA, i’m not buying battlefield 4 or sims 4 or any other game they come out with. no company should have biases and bash on another company, especially after saying they’re going to have a huge partnership with them. they’re bullshit and that’s the end

    if they worst company in america 2 years in a row thinks that the wii u is crap, then fine i couldnt care less what they think

    • Softballumpire

      Any company that speaks crap like that i will not support its games either.

  • zdog

    Holy cow, this is good stuff. ITS SO TRUE!!! There are some darn good one liners of truth that should be made into Nintendo branded fortune cookies.

  • Matthew Wesley

    I’m glad someone finally said it. I only have one comment. If anyone seriously thinks that Nintendo is ever going to go third party, they’re delusional. Nintendo would rather shutter the factory than put their games on someone elses platform. And the day that happens will be a sad day, because I can guarantee that while if COD and GOW and EA’s Dead Space and Simcity disappeared people would find a substitute, but trust me when I say no one makes games like Nintendo. No one has the guts, what do we get from the western market, shooter after shooter. Gruff guy with a machinegun… repeated ad nauseum. I’m boycotting EA.

  • MK

    I feel like gamers have been spoiled and hypnotized by all the bells and whistles that come with modern game consoles. And in some cases, obsessed with HD. Everything is never enough it seems. It is nice that vintage games can be downloaded, but I don’t think the current gaming generation appreciates that back in the salad days of gaming, it was all about great games. No online multiplayer, no downloadable content, no quantity over quality, no rushed games to build a library, no “all graphics, no gameplay,” which I feel unfortunately drives the gaming industry. I dare say kudos to Nintendo for going against the grain, and attempting to find something different to offer.

  • http://www.facebook.com/coolkangarooo Gabriel Gomez

    Who hired this guy even?

  • http://www.facebook.com/anthony.pappas Anthony Pappas

    Skyward Sword achieved a level of production I could never compare to crap. I just can’t believe no other heavily-funded publisher has capitalized on the Motion+ potential for sword-swinging adventure games.

  • David

    “That’s a simple fact, and was true even before third-party publishers decided they weren’t going to make games for it, because it’s been true for every single Nintendo console in history.

    How about I repeat that a little louder and a little clearer: Nintendo consoles have never been about hardcore games.”

    So you’ve just implied that every console between the NES and the Gamecube don’t exist, and you’re mocking Summerwill for revisioni9st history?

    • http://www.gengame.net/ Alex Plant

      Top 10 games on NES:
      SMB, Duck Hunt, SMB3, SMB2, LoZ, Tetris, Dr. Mario, Zelda II, Teenage Mutant Ninja Turtles, Excitebike

      Top 10 games on SNES:
      SMW, SM All-Stars, DKC, Super Mario Kart, Street Fighter II, DKC2, SMW2: Yoshi’s Island, Street Fighter II Turbo, DKC3

      Top 10 games on N64:
      Mario 64, Mario Kart 64, GoldenEye, OoT, Smash Bros, Pokemon Stadium, DK64, Diddy Kong Racing, StarFox 64, Banjo-Kazooie

      Top 10 games on GCN:
      SSBM, Mario Kart Double Dash, Mario Sunshine, TWW, Luigi’s Mansion, Animal Crossing, Metroid Prime, Sonic Adventure 2, Pokemon Colosseum, Mario Party 4

      “Hardcore” games make up a very small part of the top seller lists on any Nintendo console. It’s nothing new.

      • http://twitter.com/Dangerzone Yldefonso Then

        So what’s the point of the Wii U then? Nintendo lost the casuals to mobile/tablets, they’re not getting that market back. Also what’s the point of Nintendo buying the rights for the Xeno games, having Bayonetta exclusive, the Resident Evil & Monster Hunter exclusivity deals, Nintendo definitely wants to be seeing as a hardcore, they lost that hardcore vision thanks to the PS brand, it was Sony & Sega that made Nintendo being perceived as a kid’s company, also you said “They do not care about “the most ‘advanced’ visuals.” then what’s the SNES, N64 & Gamecube at the time? Thought so. Nobody can pretend Nintendo is awesome when they clearly have a problem, & one more thing, Udraw was a major reason THQ tanked, thanks in part to it, so not every casual stuff but very few can sell on a Nintendo device. A problem Nintendo is facing with the Wii U is the success of the original Wii, the casuals can’t distinguish the Wii U from the Wii, that’s why Nintendo is using the Wii U to appeal to the hardcore, Nintendo is mostly seen as the Disney of videogames, not necessarily a bad thing, they might not mean it, but that’s how they’re being perceived.

  • http://www.facebook.com/danny.robles.58 Danny R. Robles

    “They more than likely play games to relax, to escape the rat race of daily life rather than virtually reproduce it.”

    This is perfect. I don’t know why people get so competitive in games. It’s just a video game. It’s supposed to be fun. Why do people rage when they lose? I’ll never understand. But while they are raging, I’ll be relaxing with my friends to some Smash Bros.

  • InfernalDinosaur

    The Wii satisfied niche gamers and really casual i-don’t-really-care-about-games gamers (crap customers). I met a lot of people who had Wii’s, but when i asked them if they played the Zelda games, or Mario Galaxy, or any real quality Wii gem, it was most likely a no. Maybe they had a couple good games, like Mario Kart or NSMB – the huge titles that people like that would know and are of reasonable quality – but actually seeing a game collection made up of mostly shovelware is disturbing. Those kind of gamers seriously need to stick to their phones and tablets, which is in fact what they seem to be doing now, which is why I think the whole “capture the casual audience” agenda that Nintendo brought to the table with the Wii will struggle to be as effective. It will be essentially be another gamecube… at least I’d say that’s what we can hope for, because while it had weaker 3rd party support, it satisfied the core Nintendo fans and appealed to the rest of the industry more than the Wii did. I played some great games on the system, and while it didn’t have much to appeal to people who love their AAA shooters, I was certainly satisfied with what I had, like the entire Resident Evil series and the Metroid Prime games. It satisfied the fans.

    • http://www.gengame.net/ Alex Plant

      If Nintendo leaves “those kinds of gamers” behind, they’ll be left with the GameCube customers and back in last place.

      When Sony left them behind, they wiped out ALL of the profit they made on PS2. Did you know that Xbox 360 and PS3 COMBINED have struggled to get up to PS2 levels in terms of software sales?

      “Leave casual customers behind” is the absolute WORST advice anyone could give a games company that has been successful with them. It is the swift path to decline.

      • InfernalDinosaur

        Was it really that bad for the gamecube though? Nintendo didn’t take a loss on the Gamecube and made a profit. So while they didn’t have the sales Sony had, they at least made money. It took microsoft years until they broke even with the original xbox.

        • http://www.gengame.net/ Alex Plant

          They made a profit, but their profits were shrinking.

          • http://www.facebook.com/brian.houtman Brian Adam Houtman

            profit is profit, don’t kick a gift horse in the mouth. That being said, they needed a plan after that point aka “wii” to change their game so they didn’t lose money in the next generation, and guess what, it worked. It worked so well that when it came to producing a successor, Nintendo had no idea which way to go, and it shows, they will get through this, but not without some long discussions and hard choices.

            On Wii U I’m most looking forward to what 3rd parties bring to the table, I loved the third party exclusives on Wii and their unique visual-aural and gameplay experiences, games like no more heroes, madworld, muramasa, the on rails resident evil and dead space, zack & wiki, tatsunoko vs capcom, there are many others.

            I know Nintendo will put out great nintendo games, so Im never worried about it, but third parties are what excite me most for the Wii U, at the moment only Lego City undercover goes in that direction.

    • Softballumpire

      the most selling console gets the most shovelware crap ps2 and ps1 had that.

  • Ultima Link

    This guy is from EA and he is calling the Wii U crap when his company has done nothing but bring out “crap” games in “bullshit” prices. Don’t make me laugh even though you just did. Go back in your square like all the other pathetic Code Monkey’s and continue making “crap” as you put it, and shut the @!%$# up. 2 years running @#$%!ers 2 years running.

  • http://www.facebook.com/blake.wigert Blake Wigert

    When other competitors want your exclusives, and for your company to go away, you know you’re doing something right

  • http://www.facebook.com/alan.bragg2 Alan Bragg

    Why did people buy a snes over the mega drive? Because it had better graphics

    • Mrgaful

      Because of the games amigo, Genesis had better graphics

      • Phillip GameBoy Franklin

        The Genesis had a faster processor, clocking in at 7 MHz. The Super Nintendo ran slightly above 3 MHz, but yet it could process more colors on the screen. 32,768 colors on screen at the same time, to be exact. That alone was several times as many colors than a Genesis could do, and its limit was somewhere between 5000 and 6000, as its internals were somewhat based on DOS hardware.

        So in conclusion, the Genesis may have been the faster machine, but the Super Nintendo had more colors, relating to better graphics. Even the sound chip which was made by Sony, produced pure digitized stereo sound in all of the SNES games. Super Nintendo is the winner inthe graphics department here, not the Sega Genesis.

  • Tensei

    First of all, there is no such thing as hardcore games. A myth marketeers made up. There are hardcore players defined by how many hours of games they play a week and casual players who play for 5 mins or so. While games are designed for a specific demographic, if someone plays farmville for more than 10 hours a week, that person is a hardcore player. Conflation with game genre is silly.

    Dont be angry at EA for cutting the crap. I grew tired of their PR bull, so im glad someone from EA decided to be candid. I’m hoping now that the relationship is irreparable because EA and Nintendo’s mission do not align and forcing them together is a recipe for disaster.

    Also let’s not disregard some of the things he said about Nintendo as mere vitriol. Parts of Nintendo’s business does operate like it is the 1990s. Having a competent online/digital infrastructure is beneficial to all customers. It is a travesty Nintendo is still not up to industry standards on that front.

    The most intriguing thing about some of his assertion is why would he (a third party publisher) suggest Nintendo go third party, if all that sells is Mario and Zelda? In this cannibalistic market that kind of competition could be a nightmare. It can be one of two things. One, as long as Nintendo is still making hardware, there will always be a pressure to cater to that market. Something that goes against EA’s institutional biases ,against Nintendo, since its inception. Two, Nintendo doing a Sega would actually be hugely detrimental to Mario/Zelda’s brand selling power, diluting their brands and Nintendo’s legacy.

    I can forgive Joe Schmo for saying that Nintendo should become a software only company because that person is ignorant. However, any senior member of the gaming community to suggest this, know that they are out for the complete destruction and annihilation of Nintendo.

    • Softballumpire

      no they don’t that sony and ms not open the market and staying in one location not expanding the market which you really need to this day.

    • http://www.gengame.net/ Alex Plant

      Nah, there really are games that are designed and marketed to appeal to “hardcore” players by having “hours and hours” of gameplay, rulesets that favor “competitive” play, and so on.

  • Pokefreaksince1996

    Hey, Xbox360 and PS3 might ‘more powerful’ and are ‘hardcore’, but Nintendo is games seem relaxing to me. Except Legend of Zelda. I rage quit alot on Legend of Zelda.

  • http://www.facebook.com/saga.meowmeow Saga Meow Meow

    I respectfully disagree with this article.

    Nintendo could afford and could have done a console that appealed to both casuals and hardcore alike as most of the “hardcore” titles are “third party” anyway so it´s not like making a platform that accepted and worked well with “hardcore titles” would have dampened their own creativity and “nintendo-developing”.

    The problem is that the wii-u is, as we call around here, a “cold soup”.

    They somehow made a shy attempt at catering both markets yet they refused and put themselves against third party developers.

    They, as you say, attempted to change the perception of the “other side” without actually making it possible for the “other side” to jump in as well, sort of like crafting a double edged sword with neither edge being sharp.

    Hence, the wii-u can be considered kinda crappy, imho.

    So yeah, the wii-u will still play and offer many of the “nintendo quality” games in the long run and players like me (I sold a ps3 to get a 3dsxl and i never been happier) who just love the type of games nintendo tends to bake will still enjoy the product.

    But for what it set out to be and do, it is crap.

    • Softballumpire

      no its not the other compaines like ea are the one who has crap and can’t understand simple logic yet they try to take away parts of a game than when they do that. Not one person buys it… and than they trun around and play the people who didn’t buy it. its the same old game and i am tired of third parties.

    • http://www.gengame.net/ Alex Plant

      You say you disagree, but you basically repeated what I just said.

  • http://www.facebook.com/boris.pagliaro Boris Paddy Pagliaro

    So someone from the worst games company of all time is putting down a product from one of the best game companies of all time… Hmm, makes sense…

  • Nevan Lowe

    I was about to flame you for Nintendo hater, but I read the article. Its not a hate Nintendo article, and I get your point. But I would have to say I do have an undying brand loyalty to the Legend of Zelda.

  • Zack Patterson

    I feel like the guys tweet is so opinionated that it’s just dumb. He has his opinion on Nintendo at the moment and he’s poking our fanbase and calling us stupid. Nintendo’s third-party support isn’t great because of the Wii, which was a nightmare for third-party developers. The Wii U is so much better but I think that these third-party companies are just afraid of giving it a chance. Once more IPs come out and the console takes off things will be a bit better.

    but on a side note am I the only one who doesn’t want video games to look like real life? All these next gen trailers or whatever have been showing off super realistic faces and stuff and I don’t really want that in a video game. I play games to get away from the real world to experience something I’ve never seen before and I replay certain games to relive the world I can not be a part of.

    • Nevan Lowe

      I think it really depends. If you are playing Red Orchestra 2 (or another game in WW2 (not counting CoD; thats bullshit)), you might want it to look realistic, but if you’re playing LoZ, maybe not.

  • Softballumpire

    calling the wii u less powerful than 360 is a bs lie and this article is not worth my time to read its bs crap of people who only think grapchis hand power equal next gen.

  • http://www.facebook.com/benjamin.humphrey2 Benjamin Humphrey

    I wouldnt waste my cash on one. The original Wii was only played for about a month before is gimmicks got stale. Only titles like Punchout brought me back for short excursions. When I was younger Nintendo truly had a system to complete with, but through the years they slowly have been losing the race. They need to be more innovative than just rehashing a new Zelda/Mario/Metroid game with a new control scheme. I agree they should take Sega’s route out and just make games. That way they would be able to make a better product that more consumers could buy.

  • http://www.facebook.com/notethanfreeman NotEthan Freeman

    Personally i love my Wii U. I just can’t wait for games to come out, but for now i’ll be playing the retro games (Super Metriod for 30cents?! Yay). I find the internet connection and the browser very simple, fast and easy to use. I also heard that the new Xbox won’t be able to play 360 games? HAH FAILURE. I never had a Wii and i’m glad that i can play Wii games my friends don’t play anymore on it. The game pad is not awkward at all since i have very big hands and it’s much more comfortable. This person has obviously never played a Wii U and his basing his “rant” on others who’ve dissed the U for no real reason. It does have it’s flaws but it’s a great console. Keep on going Nintendo, i will support you 100% all the way, you’re the ones who made our generation’s childhood.

  • Crimson

    I love me some crap then

  • Angelos Loukatos

    You claim that Nintendo was never about hardcore gaming. Am I to understand that you are referring to SNES, a console with titles such as Super Metroid, Final Fantasy IV, V and VI, Star Fox, Super Mario World, A Link to the Past, Killer Instict, Super Street Fighter II, Chrono Trigger, Donkey Kong Country 1,2 and 3, Super Castlevania IV and Castlevania Dracula X (just to name a few), as being ‘casual’?

    The only excuse I can find for your unprecedented comments is that you were never part of the fourth generation of video games, and even if that’s the case, you should never talk about things when you lack knowledge about them. Those games were the essence of hardcore, and most of them required exceptional skills when someone wanted to perfect them. You want proof? Go and watch a decent Super Metroid or Super Mario World speedrun on youtube, and see if you can replicate what you see even after months of practice. Alternatively, watch Daigo playing Super Street Fighter II, a game that until 2008 or 2009 was still part of EVO. I could give you other examples as well, but I think you get the point.

    Nintendo has written video game history, and some missteps along the way, along with sycophantic and ignorant ‘journalists’ such as yourself won’t ever change that fact. And by the way, no ‘hardcore’ gamer would ever present a comment made from an EA employee as proof that a company targets casual audience.

    • BlackRaven6695

      I think you’re missing the point of the article. It’s going against the entire ‘Hardcore vs Casual’ debate because the debate has no meaning behind it. What exactly do people mean when they say ‘hardcore’ or ‘casual’? You’ll get a different answer from everybody. They’re just bullshit terms that people who play Call of Duty use to put them selves above people who play Mario. And now the whole thing has spread beyond recognition.

      For example, you yourself consider hardcore games to be ones you can speedrun and require skill. You consider these games being called casual to be an insult and feel the need to defend them (Which is perfectly understandable) but if you look at the article, you’ll find it has nothing to do player skill or difficulty; it’s about the buying habits of gamers. Also, all the games you mentioned are great games but if you show Link to the Past or Donkey Kong Country to a self-proclaimed hardcore gamer who plays Call of Duty, then they will certainly tell you those are casual games and you should get a PS3 and some ‘real’ games.

      We’ve all fallen into the trap of using these terms and I think this article is telling us to climb out of using them. By the very nature of the debate, everybody is wrong no matter what they say. There are no ‘hardcore’ or ‘casual’ games; there are just games.

    • The_Hyphenator

      Can we all just agree that “hardcore gaming” is a stupid term and just abandon its use forever? It lost what little meaning it had as soon as it was co-opted by teenage CoD fanboys to describe any game with color or without guns.

    • http://www.gengame.net/ Alex Plant

      “You want proof? Go and watch a decent Super Metroid or Super Mario World speedrun on youtube, and see if you can replicate what you see even after months of practice.”

      I could also probably make a video of me being super badass at Wii Sports.

      Doesn’t make it “hardcore.”

  • http://www.facebook.com/gwwampler Gregory William Wampler

    I started reading this article in the drunk guy’s voice from Team America when he’s talking about a$$h*les, d*cks and p*$$ies… LOL great article.

  • BlackRaven6695

    I feel like somebody finally understands me and my game-purchasing habits.

    “They more than likely play games to relax, to escape the rat race of daily life rather than virtually reproduce it.” This is me precisely.

    • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

      I feel the same way.

  • The_Hyphenator

    This Summerwill is a “senior engineer” for EA, and he seriously thinks the 360 is more powerful than the Wii U? No wonder EA is in trouble these days…

  • Ray

    I had only three games for my Wii when I had purchased it and they were a Just Dance title (for younger sister), Mario Kart (for younger brother) and Skyward Sword (for myself). That being said, we three poured more hours into those “crap” games than we have with all the “bullshit” hardcore titles we have for the PS3. Where you say some people are satisfied with just owning a couple games for a “crap” system, you’re absolutely right. If I had only gotten Skyward Sword, it would’ve been perfect just the same as owning an extensive library of games for another console since SS gave me just what I wanted out of a video game and out of the Wii.

    • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

      You should get more games. Super Mario Galaxy/2 is amazing. Super Smash Bros. Brawl., etc.

      • Ray

        Oh, I eventually got Brawl, Twilight Princess, Kirby Epic Yarn and others, but the point I was making was that Nintendo gave me one good reason to buy their product, and two other reasons to get other people onboard to play the system.

  • http://www.facebook.com/jeremy.streets.9 Jeremy Streets

    Wow, just wow… YEAHHH.. Nintendo should just make games… look how that went for SEGA…

  • plsburydoughboy

    I think the problem with Wii U for people who identify themselves as gamers is that the technological barrier stopping some games from being published on Wii is now gone, and Nintendo fans were hoping for more multiplats to come to it as a result. Forgetting that talk about ‘crap’ products and hardcore gamers, that in itself is pretty disappointing.

    And it seems that many Nintendo fans are starting to accept that Wii U will be the same as Nintendo’s old consoles, but honestly wish it weren’t so. Personally, I can name several games and genres that will work fine with Wii U’s specs and should come to the system but won’t :(

  • http://www.facebook.com/michelangelo.napolifigueroa Michelangelo Napoli Figueroa

    In the end, Nintendo will always win. We are seeing newly improved mechanisms, visuals and what not in games which are targeted for hardcore masses and online playing, but that need your daddy’s card always in red numbers. Nintendo? Pff, they don’ give a F. They just give you full games instead of DLC or DRM and don’t want your money, but your joy to enjoy their games. It’s like Apple and PC. You have the money and want to be part of an elitist group? Go buy Apple. You want cheap entertainment and still own your stuff and make it free? [FREE] Go buy a PC. And as I said before, Nintendo will always be Nintendo, and the other companies are not making new things that shine out of their older games… Just the same games, same mechanics, same gimmicks and same characters, but with enhaced visuals and online gaming experience, which are the same trolls and feeders you find on the internet. Yep. Nintendo all the way up and down, even if I know they are really sadistic fucks when it comes to 3rd party people and stuff. Nintendo will always be the king.

    Oh, btw, Kinetic? PS Move? Nintendo did it first and is just letting others rolling in some cash after their ideas.

    PS: PS Vita has no games. Period.

    • http://www.facebook.com/people/Keichi-Morisato/100000966444006 Keichi Morisato

      kinect has nothing to do with the Wii Mote but the PS Eye Toy.

  • Dampf

    Zelda and Metroid, except for Skyward Sword and Other M, are truly hardcore and deep.

    • http://www.facebook.com/UpDownLeftRightAStart Daniel John Armas Walton

      Those are both good games. Don’t be blinded by motion control hate.

  • BlazingInfernape

    Why is there so much hate towards Nintendo? The Wii U is awesome, has some really good new added features and Nintendo keep their games the same but with something new, they don’t need to put Mario and Zelda onto the PS4 at all, I’ve been playing their games and on their consoles since I was either 3/4 years old and I haven’t once been disappointed. Nintendo try their best and as for saying mutiplayer is rubbish and how their not built for hard core gaming then so what? Playing games isn’t about online multiplayer, its about enjoying a game and appreciating the story lines and great ideas that come along with them. At least Nintendo don’t make games where u run around a map and shoot people in the heads with guns like COD.

  • pjsmoulder

    “They more than likely play games to relax, to escape the rat race of daily life rather than virtually reproduce it” might be the best line in this article.

    I’ve always thought that about games. It’s why I play Zelda. Whisk me off to a fantasy land and dazzle me with something otherwordly, don’t show me a racing car that’s shinier than the last generation Gran Torismo. Having said that, I still want that F1 game, Alex…

  • http://Legendarysmith.deviantart.com/ Weyoun

    Great Article Alex

  • FutureFox

    You apparently have never experienced the great “Now you’re playing with power. Super power,” commercials where they went at Genesis for having lackluster graphics. Or their “Play It Loud” campaign boasting better sound quality. Or the N64′s leap to well…64-bit in a bid to out muscle the PSOne’s mere 32 bit console. Nintendo did care about power to attract hardcore gamers (Turok, Killer Instinct and Goldeneye players of the world), there was just a perfect storm of developers moving onto to the CD media to add more to the game, Sony making the better proposition overall. Plus Microsoft being the big money man in town that curious devs wanted to dive into bed with.

    The N64 was the turning point where Nintendo had to scale down its strategy starting with Gamecube.

    Where Nintendo used to focus on power and unique gameplay they have since the GC been focused mostly on providing unique gameplay experience as their marketing draw. It could be because they are simply afraid to take the power route as it would be pretty disastrous (N64 days) in a world of two big companies with the extra capital backing to out muscle them any day of the week if they continued such a strategy (i.e Sega).

  • Aguero

    wii U is SHIT, Nintendo should give up on making consoles. their consoles are for little kids.