With the slew of news that came from Disney’s D23 event, we were given the announcement that we would see Jack and Woody toys for Disney Infinity this year, along with a Toy Story playset that would include Buzz and Jessie. The game has since launched and I’ve personally had the enjoyment of experiencing what the base game has to offer, but we are now getting close to seeing the first push of content outside of what was offered at launch. Read More
Last week, Disney claimed that sales of Disney Infinity have been on par with those of Skylanders. We later learned that the game managed to pull 294,000 software sales in its first two weeks. According to Activision, however, that’s pretty far behind the initial sales of last year’s Skylanders Giants, which opened to 500,000 sales in its first two weeks.
Disney Interactive’s answer to their profitability woes, Disney Infinity, was a big gamble: the company put over $100 million into it with the hope that the NFC-powered merchandising scheme would pay off. Looking just at sales of Disney Infinity software, the game’s off to a good start – over 294,000 copies were sold in its first two weeks on sale. Bear in mind that for NFC titles, software sales are just the half of it. Couple those revenues with toy sales, and Disney’s on its way to making a helping.
As for the software sales, they’re on par with Skylanders, which went on to be one of Activision’s most profitable titles.
Ever since I was a child, Disney and Pixar managed to have some kind of influence on me. From the witty and clever escapades of the great mouse detective living under 221B Baker Street to the adventures of the toys from Andy’s room, I’ve grown with all of these great characters and cherish every last thing about them. Over the years we’ve seen several different games from Disney, but almost all of them have either been empty shells of something that could’ve been amazing or never had a chance to see success. We’ve seen what happens when you combine Disney with Square-Enix in Kingdom Hearts, and although I love the series dearly, it doesn’t carry the entire weight of what a Disney game should feel like. What would a true Disney game even be? Read More
For several holiday seasons now, the Skylanders franchise has been dominant. Walk into almost any toy store and you’ll see a nice, big Skylanders section front and center. The combination of video game action and collectible toys has proven to be an absolute blockbuster with kids, and the overall revenue has been astronomical.
With Disney Infinity now available, Disney is hoping to get a slice of that pie. Like Skylanders, it combines a video game world with collectible toys to create a cash cow of an experience. So far, so good, as Disney Infinity cracked the top three for overall US sales in the month of August. In fact, Disney is so pleased with their early numbers that they’re already pointing out comparisons to the extremely lucrative Skylanders.
One of the big differentiators between Disney Infinity and Skylanders is the Toy Box mode, a sandbox-level-editor hybrid that lets players create and share content based on Disney assets. Some of the choice content will be made available via DLC.
Today, Disney’s teasing the first round of downloadable Toy Box content, which includes a recreation of Columbia from BioShock Infinite, a Star Wars inspired trench run, and a few other unique levels. Click below to check out the latest featured Toy Boxes.
GameStop is reporting that the new Disney toy-to-life game is already red hot despite just being released on Sunday. GameStop’s President Tony Bartel put it simply by saying Disney Infinity is, “off to a very strong start, exceeding our expectations.”
Hit the jump to hear more about Disney’s reaction.
Two companies. Two NFC-powered titles. Two ambitious reaches for the hearts and minds of today’s kids.
When Skylanders broke out onto the scene a couple years back, I’ll admit that I was a little skeptical. The Spyro brand had been struggling to find its niche, particularly in light of the resurgence of other kid-friendly properties like Mario from Nintendo, and I wasn’t sure turning a video game into a toy collection was the right answer. I guess it’s just been too long since I was a kid – Skylanders is now one of the biggest revenue-drivers in the industry.
Now Disney’s looking to take home a piece of the pie with Disney Infinity, their own toy-driven video game initiative. It’s less based on reviving old brands and more based on extending film universes into a game world with endless promise for fans of Disney magic.
I got the chance to try out both titles at E3, and I’ve come away with a rudimentary but nonetheless fairly distinct picture of how the two stack up against one another.
Disney Interactive has suffered massive financial losses in the past two and a half years, totaling nearly $600 million. As such, they’re banking pretty heavily on Disney Infinity as their ace in the hole. Employing a similar strategy to the highly successful Skylanders franchise, Disney Infinity combines a video game and sets of collectible toys together into the ultimate “Mommy, you have to buy this for me!” item for kids.
So just how invested in this game is Disney? According to The Wall Street Journal, the combined cost of creating the game and manufacturing the toys is “well over $100 million.” This figure doesn’t seem to include advertising costs, which are likely to rival the development and manufacturing costs. It looks like Disney is truly all-in on Disney Infinity.
As a childhood Disney fan, I’m pretty fortunate to live in Southern California, since Disneyland’s literally a short drive away. However, now that ticket prices have been jacked up to absurd rates, I haven’t visited in a couple years. Disney’s looking to hook people like me back in with a Disneyland-themed Disney Infinity stage, available at launch as part of the game’s Toy Box sandbox mode.
The feature was announced at this year’s D23 Expo, alongside a Sorcerer Mickey figure for next year, as well as Jack Skellington from The Nightmare Before Christmas, Rapunzel from Tangled, Ralph (already seen in trailers) and Vanellope from Wreck-It Ralph, Phineas, Ferb, and Agent P from Phineas and Ferb, as well as Elsa and Anna from the upcoming Frozen. A full Play Set based on Toy Story was also announced at the convention.
Disney Interactive just can’t seem to keep its head above the water. After losing $308 million in 2011 and $216 million in 2012, Disney was hoping to turn things around this year. While they could still very well do that in the second half of 2013 – they’re counting on Disney Infinity as their ace in the hole – things aren’t looking good so far.
The numbers are in for the quarter ending June 30, and Disney Interactive reported a loss of $58 million over the past three months. This number is even worse than the $42 million loss suffered during the same time period last year. Can Disney Infinity turn things around for the struggling company?
If Disney Infinity really supposed to be an exploration of the infinite world of Disney, it’d be a bit surprising to never see the iconic Mickey Mouse make an appearance. And, as it turns out, the little mascot who changed animation forever will get his own figure for the upcoming NFC title, along with Anna and Elsa and a “Snow Queen Mission Pack” from the upcoming film Frozen, according to a retail listing at French merchant Micromania (now removed, but cached).
Each of these items is set to go on sale this November, just in time for the holiday season, likely to give the game a necessary Christmas boost to ensure its competitiveness against Activision’s Skylanders series. In addition, new “Crystal” variations on existing characters will also go on sale following the game’s launch this August.